25 May
I heard about German artist who traveled all the way from Germany to Africa, in the middle of the Namibian desert, to play Toto’s song “Africa” on a perpetual loop.
He’s used solar batteries to power the mp3 player and its 6 speakers.
“I bless the rains down in Africa…”
But just as the old saying goes if a tree falls in the forest and no one is there to hear it, does it make a sound?
If Toto’s Africa is playing in the middle of a sandy desert and nobody is there to hear it, does it make a sound?
Making noise just for the sake of making noise does NOTHING to advance your career or your bank account.
But if you have an audience, when you have people’s attention, EVERYTHING changes.
Always find your audience.
I don’t believe that this artist put that display on in the African desert just to play a song that nobody will hear, the purpose was to get attention by contacting CNN and other news outlets to let them report about what a crazy thing he was doing.
Who else, after all, is setting up solar-powered speakers blasting Toto’s Africa in the middle of a desert?
Nobody.
So, he got international attention for that.
Lack of attention = Limited Success for yourself, your products and ideas.
How much attention have you got this week?
Show me the most successful people in any field or business and I will show you people who have effectively generated tremendous amounts of attention for themselves.
Never underestimate how much activity it takes to be noticed and to maintain attention in your space.
You have to get through the noise to get noticed.
Don’t fly under the radar.
Your business, your career, your bank account will only change if you get attention.
Facebook, Google, Instagram, Twitter, Snapchat, YouTube, just name it is all attention driving tools today in your hands.
How best are you using it?
Grab A Copy of “How To Start A Business Without Money”
And learn the skills required for you to drive attention both online and offline for any business and get people to pay you to help them do the same thing.
I have been doing this for businesses for the last 5 years and getting paid to do it.
Not just that, I am also doing it for my businesses too.
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Account Names: Timothy Oihoma Ede-Abel
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Account No.: 0020169580