24 Feb
There are thousands of people living their dreams today for starting a business of their own. But while this sounds as true as it is in reality, millions are packing their bags and running after paid employment.
In 2018 alone, over 97% of people who started their business with a whole lot of capital have thrown in the towels for lack of sales and capital to finance the business.
This, of course, is a sad experience for many, but brings to gains the importance of marketing and selling a product or service.
No matter what business you are in, the importance of marketing the business can never be underestimated in an environment where competition reigns.
It is okay to say you have all the connections to sell, which of course is part of your great marketing sense. But listen, your connections can only take you far enough within the confines of those related to your connectors.
What that means is that only those who know your connection can probably buy from you.
This, therefore, makes great to say that, your survival code in business, goes beyond just the connections.
You need your marketing hat worn on that head and the the strategies turned on to be able to go into the extreme of places to conquer.
The Foundation of Marketing Success for anyone starts with a passionate belief in your products as well as the high quality and the satisfaction it will provide to your customers.
As a matter of fact, it is a must that you truthfully believe that your product has the ability to satisfy your customer’s needs/wants.
Once that is confirmed, you can be sure of a boost and an overall confidence to be able to present it before anyone.
I lost interest in a product belonging to one of my clients because I couldn’t use it.
And that affected how I talked about the product to people I knew I could get to buy from my client.
It wasn’t just about the fact that it didn’t work as expected when I used it.
It was so bad that the few people I recommended the products to, came back with a series of complaints that made me hide my head in shame.
Of course, there were situations where I got great results as expected.
But these were just too few to mention.
If your products or services doesn’t satisfy all your clients for the purpose for which it was created or built for, then you have a greater work to do about that product.
As users of my book – How To Start A Business Without Money, I advise you to first and foremost test the product you are going to market first. Or better still, sample opinions from users of the existing products.
If at all, you have less than 90% product/service satisfaction, then don’t dare to waste your time.
Permit me to also say that there are products that could actually be worked on to give the needed ultimate satisfaction your customers desire.
Ensure you check to see the possibility of helping your client work on the product and if not, please stroll away as fast as you can.
Marketing must start with a good and great product. It makes life easier.
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