As Jim Rohn would say,
“If You Want Anything In Life, Study It.”
Let’s talk about a man who has made tremendous success and see if we could learn a thing or two from him today especially as Entrepreneurs.
I read about this man Charles Atlas and these are the three main reasons he was successful.
Charles Atlas Knew How to Sell
There are only a few people who go down as some of history’s greatest salespeople.
Charles Atlas was one of them.
If you know the name, Charles Atlas was iconic because of his famous advertisements that brought in millions of dollars back in the 1930’s and 1940’s selling fitness routines.
He sold the idea of a better body, but what he really sold was CONFIDENCE.
You couldn’t open a comic book back in the day without seeing Charles Atlas somewhere inside its pages.
But why was Charles Atlas so successful, why did his programs sell?
Three Main Reasons…
#1 HE KNEW HIS AUDIENCE’S PAIN POINTS AND FEARS
He shows a typical self-conscious skinny guy not only being bullied, but getting emasculated.
What’s worse in the mind of a guy than getting pushed over at the beach by some big dude?
Having your girl shame you for it.
Charles Atlas knew his audience, so he knew what they feared.
And he poked their emotions.
#2 HE SHOWED HE HAD A SOLUTION TO THEIR PROBLEM
After the weakling gets bullied, the story shows the young man getting Atlas’ strength training program.
Notice that the comic doesn’t spend time on the actual time and WORK it takes to transform your body—it just uses the easy transition “LATER,” which spares the customer from thinking about any pain or work they’ll have to do in order to get results.
This is not necessarily deceptive, because when you’re selling, you need to highlight the BENEFITS people will get from your product, not highlight all the details and process.
Are you too showing people the main benefits your customers will get from your product or service?
I, for example, help people become wealthy—but I don’t dwell on the fact that it usually takes some amount of time. I paint them the picture of the end result they desire to have.
Charles Atlas was a master of this, letting his audience imagine how their life could be different once they had his product:
Above, Charles Atlas showed his young male audience a benefit his product would bring and that’s admiration from women.
#3 HE HAD A GREAT OFFER
Charles Atlas promised muscular development and a better life.
He came up with a great name for his program: “Dynamic Tension”.
But above all, he was willing to send people a book to get started for FREE.
This reduced risk for his customers.
And the truth is, ALL great salespeople know how to reduce risk in the minds of customers.
Of course, Atlas would use that free book to show the customer more of what he could do for them, and later to upsell them on his core training program.
But it wasn’t the customer who had to risk, it was the person selling. Charles had to be so confident in his product and service that he’d be the one to take on the cost of sending them something for FREE.
This is one of my strategies as well, because I know the value I give is far beyond what I promise, I’m willing to take on risk and send people product for FREE knowing that once they see the Bonuses and it of it really works, they’ll come back for my core wealth building books or programs later.
I shared this with one of my clients’ who sells drugs, and for the first time ever in his life, he made some awesome monies from sales.
I also shared this with a client who hadn’t made sale in his Real Estate product for many months, to start taking clients to his site for free, and the result was awesome.
I gave this very idea to a client who does restaurant business to give clients a plate for free if he would come with a family of 5 and he was surprised at the result.
I am currently doing this again with my book clients. Grab 11 Free Training Videos for Free and learn social media marketing which involves Facebook, Twitter, Instagram, YouTube, Email, etc and they love it.
WHAT MADE CHARLES ATLAS SUCCESSFUL?
The ability to tell a story is vital to selling.
People connect with stories. It hooks them, and their imagination can put them in the character’s place.
HE TOOK HIS AUDIENCE FROM THIS:
Big difference, right?
Is it cheesy? Maybe.
Does it reflect an actual emotion that is true, that men feel all over the world?
You bet it does.
And that’s why Charles Atlas was a masterful salesman.
LET ME NOW TAKE YOU ON A JOURNEY
This story actually isn’t made up, because I lived it.
I was damn broke after leaving my high paying banking job. No wife, no children, I was already clocking 40.
The future seemed like I was going to end up broke forever.
I could barely even afford a meal a day, my rent and even maintain my only car at this time:
When I got tired of having no purpose—and sick and tired of being broke, I began to study wealthy people.
I wanted to discover their secrets.
- How did they get so rich?
- What did they do?
I didn’t study what the wealthy were saying, I studied what they did to create their wealth and keep it. And as I started implementing their secrets and learning how to sell products and services, I went from being in that little apartment broke and always crying to where I live today. Not just that, I got married with kids and of course they’re in school now and at the heart of the city.
I am not living my dreams yet, but I am on that path.
I have had falls, and I keep pushing because of the great lessons I learnt from the rich.
I now know that I wouldn’t seek for job from an employer anymore. Because, I can provide jobs instead.
I realized all of these through selling, starting with a Land GSM Telephone company, to a drug manufacturing company, and to a Real Estate company.
Each one of them paid me so much and are still paying me for what I brought to the table. And that is increasing their sales.
Not bad, right?
And the fact of the matter is you CAN start your own sales agency like I did.
I want to show you how.
“Gamble the cost of printing and shipping” and get my book “How To Start A Business Without Money” plus the various Bonuses included as FREE packages.
It will begin to take you on a journey that will end with a much, much bigger bank account.
What do you honestly have to lose?
This Book has changed the lives of people. If you don’t believe me, give me a call on +234 802 794 1987 and I will share some experiences with you.
This Book “How To Start A Business Without Money is your key to more success and more money in life. All you need to do is TAKE ACTIONS.
The Price is N7,997.77
How To Get Your Copy:
Simply Make Your Payment Into This Account And Forward Your Names & Location To +234 802 794 1987
Account Names: Timothy Oihoma Ede-Abel
Account No.: 0020169580
And I look forward to helping you transform your life for the better.
Be great, Nothing Else Pays