24 Feb
No matter how low the price of your product is, if its greatness is missing, then you would have to quit the center stage or blame yourself for wasting all the important times you’ve spent doing all the planning and strategies.
As raw as this may sound, I think I would love to always tell you the truth as bare as it should be so that we both don’t waste each other’s time.
Every great company that ever existed and still existing or will exist tomorrow has only one thing to start with.
THE PRODUCT OR SERVICE
No amount of energy or funds that you put in a business that is selling a particular product or service will turn out to be successful if that product is defective in quality.
It doesn’t matter if you have the greatest of contacts in the market place or the best of influencers.
Do you ever wonder why those timid individuals. I beg to use that word.
I mean those who are introverts, or have no one to lean on for the marketing of their products or service excel?
They simply have GREAT PRODUCTS OR SERVICES.
Your product is only good and great if it’s one that your customers are willing and will be able to pay for.
While the words “Pay For” is important here, it must be known that quality most times, forces money out of the pockets of your prospects or to-be customers.
Let me explain this briefly.
In 2013, I managed to sign a deal to market a customer’s product. As in my usual style, I requested for a week or two to review the products with what the market offers. This is a product he had been in the market for over a year with either one or two sales in two or three months. Guess what?
His price wasn’t the problem he had. It wasn’t access to the customers.
The product had some quality defects.
So, after taking my observations, we came and agreed to review the products.
I took out some things and we brought in quality to the perception of our users who would only listen to what we presented.
Boom!
In my first appearance on air.
We had over 400 calls on our phones. We had over 900,000 engagements on our Facebook page alone that week.
Before we could say “Jack” we sold everything on the ground.
What we simply did was recreating the product.
It wasn’t about the price.
But one thing that caught my attention was the fact that a widow who had just been paid her late husband’s benefits ran to catch me up at the studio. Incidentally, I was just leaving the radio house and she called. So, I told her to meet me at my client’s office. She got there before I did. And she insisted she would only speak to me. So, when I arrived, she started first by saying….. Young man, you were able to make a presentation that presented how great your product is amidst the very many I’ve keenly listened to online.
Wow! That’s astonishing……… The final story is that, with the amount as my client complained was his major challenge, this woman didn’t only pay for one. She went ahead to pay for 4 of this product.
So, I want you to get it here that a great product is your major secret for a successful sale.
To create a great product, you must give attention to all the details that customers care about. These include quality, whether it is high-end or low-end. Whether its cost of production is high or low. This, in fact, is one reason a lot of businesses run out of circulation. They start so well and later reduce their quality, either in product or services, so much that even when customers complain, they disregard it, for want of profits. There is no harm in increasing the price of the product. There is disaster reducing the quality of the product.
Always ensure you have a great and strong product to work with.
And for business owners, learn to always listen to your customers when they criticize your products. Those who criticize your products or services are your true and loyal customers.
They want to stay with you.
Your biggest challenge will be to lose quality in pursuit of profit.
Don’t Ever Do Such A Thing!!!
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