Like a horse gasping for breathe in the hit of the moment. That’s how awful you feel when you try competitions.
Have you ever been told that competition is a good thing?
If you haven’t heard that, then it means you’re yet to get in the middle of that moment when competition is all people see about what you are doing and expect results of competitions from you.
In fact, there are people who would approach you to remind you that, the other guy next door has just pulled a trigger and you’re expected to pull yours too.
Those who teach competition give you the myth that it even builds character.
Well, I think it’s very wrong.
Contrary to what you’ve been told, competition is NOT healthy.
In fact, competition breeds mediocrity and failure.
Competition is for followers and imitators rather than leaders and innovators.
Leaders don’t have to compete because they set the pace and make the rules for everyone else to play by.
While those people compete for the sales, the leaders close the deals.
You need to learn and practice domination.
I remember coming into the Real Estate Industry a few years ago with my first client and when we sat down to look at his business together, after a few talks I looked at him and said ”Hey man, if you want to close deals, you can’t copy or replay what the industry has been doing. We’ve got to come up with something different.
That was the final turnaround he got and I went ahead to implement same for mine business when I started out too.
Almost 97% of the Real Estate industry is using the technique today.
The simple fact here is this:
- Dominate your sector and your market.
- Dominate by doing those things that your “competitors” will not do.
- Dominate by being so successful that those that want to “compete” with you will start to chase and imitate you because they believe that you’ve set the pace.
If you’re willing to settle for 2nd, 3rd, or 4th place in the customers’ mind, then go on and compete. But if you want to be a WINNER, then you’ll want to focus on DOMINATING the market.
The truly successful think and act in terms of domination.
This is what I have learnt from my coach and you should also learn.
Enjoy your day.