17 Feb
I will be relating with you on the best practices as it bothers on Increasing Your Sales for whatever products and services that you’ve got.
I’ve learned from best of the best. So when I say, I am good, I mean every bit of it.
Let me hold you by the hands and reveal some few tips you need to put into actions immediately for your business so as to have some increased sales.
Are you ready?
Alright let’s start.
The good part of it is that, I have not only learned from these guys, but I’ve also put to practice some of the mind blowing secrets of selling from them too.
This includes both online and offline selling.
So, I am going start this lovely trip with you by first informing you that there is only one very important tool that you need in selling.
While most people, businesses and consultancy firms preach and sermonize about marketing with flyers, billboards, jingles on radio and television, as well as the use of the internet platforms ranging from blogs, Facebook, Twitter, Instagram, etc. where a whole lot of monies is spent on daily basis to roll out adverts.
They fail to think about people being a marketing tool.
Look here….. I have tried all of these many times. Even though it pays dearly, the truth is, the most important and effective marketing tool in your company is you and the people that work with you or for you.
The fact that you don’t demand of yourself or them to market is the error.
The world is spending unbelievable amounts of time on the internet doing research or using social media platforms for marketing.
With this, a tone of cash is being spent. I am not against it as that is one of my major success tools too. But while that is pretty important, word of mouth marketing stands out the most. And that must come from you or those you work with.
So, it’s good to have a blend of your marketing tools.
The more those resources are being used to reach and communicate the more valuable the personal contact becomes.
Exploring all of these platforms with you as the main tool for marketing, will make you be in absolute dominance of your market space.
The essence of virtual marketing is to keep your prospective clients and customers thinking about you and your business, but don’t let that be your sole marketing tool. The personal influence is the most important. Talking to people and having that real touch.
You should pay personal visits or write personal or informal letters to them.
Can you remember the old school way of writing these letters?
Let me show you one here.
Hi Dan,
It’s been a while man. I was just thinking about you today while being busy on my office desk. With my pen in my hand (A lovely pen for that matter. My beautiful wife got for me from Dubai). Shhhh… Dan don’t laugh please.
Well, with the pen in my hand, and a note pad by the side of my laptop, I thought you should be the first person I would write to personally.
I’m just tired of all these Internet stuffs like emails. At least, let’s bring back the good old days “old school letter writing”.
Any ways, how is work and your family? I hope you guys are doing pretty well.
Please say me hi to your lovely son. He should be in primary school by now I guess.
As for me and my family, we are really doing well.
And least I forget. Thanks for those smile you gave the last time I met you.
It actually made me feel, I still have some good friends who appreciate me.
Alright, I’ve got to run.
Bye for now.
See ya…….
Now listen to this.
It might sound as though you haven’t got anything serious that you are doing. But guess what?
You have just won a friend over again and he or she will remain loyal forever.
He will be interested in working for you even when he is not paid to do so.
By the way, life isn’t about work! Work! Work!! as my friends would say.
C’mon, let some air in while you bond with friends.
You could also decide to just hop into his house uninvited.
Just say….
Hey Dan, I was just passing through your street and decided I should just stop by to say hi. Probably have a cup of water from your house. Seriously, I’m tasty and wouldn’t want to drink from anywhere else but you.
So, while with him, you could just ask some personal questions like “How are you doing and the family?” You can also let in some general affairs gist.
Be warned. Don’t talk about your business. Let him do it, if the need be. And once that starts, don’t dwell on it. Remind him, you are there to see him as a family not as a client.
You could do this for 5 or 10 people a day. 25 or 30 people in a week.
The multiplier effect will blow your mind once they start speaking on your behalf.
Remember that people buy more on referrals than with just direct selling.
With that said, ensure you don’t stick with just one avenue to market your products or services. Use everything you’ve got to dominate.
“The most important marketing tool that you need is what you already have. And that is YOU and Your People.
You are in the people’s business not the flyers, billboard, social media or YouTube business.
If you want to be EVERYWHERE dominating your market space. Then, don’t just use one avenue. Use everything you’ve got including YOU and Your People.
Send informal letters make phone calls, go on personal visits. Use other marketing and sales approaches like posting articles on your blogs about your business, share it with all your social media platforms, send bulk SMS, send WhatsApp bulk messages, go to the streets for road shows, call for seminars, go on radio, television, news papers, and I mean other traditional and non-traditional means of marketing to dominate your space.
Lastly, let me leave you with this.
Taking a few minutes to just see how someone is doing will guarantee you a much higher chance of earning their business later on.
Remember, if you take a smart, consistent, personal, and aggressive approach to marketing you and your business, you are guaranteed to find success.
For more details on how you can create effective marketing strategies, get my best-selling book, “How To Start A Business Without Money”