Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult.
This can even be tough for those who are quite experienced in the world of Internet marketing.
With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign.
I will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.
- Creating A Website Or Social Media Platforms
One of the most basic steps for starting an Internet marketing campaign is to create a website. This is very important because the advantages outweigh what social media platforms will provide at this point and time. Though there are social media platforms like Facebook which is already providing almost everything a normal wordpress website would provide. There are limits to how far it can go.
In this context, I shall be talking about both websites and social media platforms as an entity.
If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products or services. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and services. He can also help you include more advanced features on your website, while you spend your time doing the most relevant things you should do.
For those who would be creating websites for their business partners or subscribers after reading my book on “HOW TO START A BUSINESS WITHOUT MONEY”. The task of creating a website should be given to an expert and ensure to get the web designer paid using the funds you would have gotten from your partner. But don’t just create a website. You must get the web designer to teach you how to post contents. It’s very easy.
- Explore Banner Advertisements
Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.
- Send Out E-Newsletters More Often
Sending out e-newsletters can also be a part of an effective Internet marketing strategy.
E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement.
One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.
- Email Marketing Campaigns
Email marketing campaigns can be another successful aspect of an Internet marketing campaign.
Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services.
Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list.
Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.
I have also provided over 643,000 emails of Nigerians as a bonus to those who would eventually take advantage of the book, so you can start sending emails to these recipients and of course expect the needed returns on investment in good time.
- Search Engine Optimization (SEO)
Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms.
Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines.
Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.
Of course, you may be wondering how you could get used to this processes, because of the jargons and task involved.
This is why you may need an expert to take a look at your websites and advice you on what to do.
Better still, you can ask questions here and I will be handy to provide you with necessary guides.
See you at the top.